MY RESUME

Beatriz Ferreira Ribeiro 

Toronto, ON | beatrizfr11@hotmail.com | linkedin.com/in/beatrizferreiraribeiro/

Digital Content & Social Media Strategist | Video | Storytelling | Communications

SUMMARY OF QUALIFICATIONS 

• Results-driven and creative communications professional with 5+ years of experience in content strategy, social media management, and brand storytelling in fast-paced organizations 

• Bachelor's degree in Social Communication – Journalism.

 • Proven ability to develop and execute both organic and paid content strategies across various social media platforms, with strong awareness of emerging trends. 

• Proficient in copywriting, short-form video production (CapCut), and design (Canva), with practical experience using scheduling and analytics tools to optimize performance. 

• Skilled in responding to customer inquiries with professionalism and brand-aligned messaging.

 Technical Skills: Social Media: Instagram, Meta (Facebook), LinkedIn, X (Twitter), Threads, YouTube Tools: Canva, CapCut, Adobe Creative Cloud, Meta Business Suite, Mailchimp, Wordpress 

Analytics: Instagram Insights, Meta Analytics, YouTube Studio, Google Analytics 

Languages: English, Portuguese, French (Basic) 

CORE ACCOMPLISHMENTS 

 • Managed Oceana’s social media channels as an intern, earning two promotions—to Assistant and then Analyst—due to consistent delivery of high-performing digital content. 

• Presented a workshop on Best Social Media Practices at Oceana’s International All-Staff Meeting in the United States. 

• Collaborated with renowned videographers, traveling along Brazil’s coastlines to produce a short video series that drove significant engagement across social media platforms. 

• Streamlined the scheduling process to improve organization and reduce posting errors. 

• Refined strategies in collaboration with multiple departments, ensuring alignment with organizational goals and enhancing overall content performance across sectors. 

WORK HISTORY 

 Social Media Specialist & Videographer (volunteer) – Abrigo, Toronto 

 Nov. 2024 – March 2025

 • Produce short films that contribute to increased fundraising during key events helping support the 500 women and their children in Abrigo's Gender-based Violence program.

• Create engaging social media posts for special occasions that boost client and community involvement, resulting in significant engagement growth 

• Develop short educational videos for YouTube, Meta and Instagram explaining government applications terminology, enhancing accessibility and understanding for the community 

 • Photograph major events, creating an image library for future promotional use Social Media

Social Media Coordinator Assistant & TV Reporter (volunteer) – Maranatha Christian Church, Canada 

Oct. 2023 – Present

 • Plan and produce content in English and French (videos, photos, graphics, and copy) for Instagram, Meta, YouTube, and the website 

• Manage online community by responding to inquiries and directing feedback to relevant stakeholders 

• Utilize analytical tools to monitor content performance, generate reports, and identify trends 

• Support the implementation of engagement initiatives and community-building strategies to attract new followers and increase interaction 

• Produced news reports (text and media) for TV Maanaim

Communications Analyst - Oceana, Brazil 

Mar. 2016 – Jun. 2023 

• Developed and executed targeted social media campaigns that increased follower engagement across LinkedIn, YouTube, Meta, Instagram, and X (formerly Twitter) 

• Collaborated with cross-functional teams to produce compelling multimedia content that strengthened brand awareness 

• Monitored online conversations and managed community feedback, improving response times and enhancing public sentiment 

• Prepared comprehensive reports on social media performance, paid campaign effectiveness, and competitor benchmarking to support strategic decision-making and continuous improvement 

• Produced multimedia content that contributed to a 50% growth in Instagram followers, resulting in 3x more engagement. Also increased Facebook engagement by 80% within 6 months 

Freelance Writer – Magazine Discover, Toronto

Apr. 2024 – Present 

• Write short articles covering diverse topics to inform and engage the readership 

• Prospect and maintain relationships with stakeholders to support content development and collaboration • Gather information on current events and updates across various subjects to ensure relevant and timely reporting, including sourcing images from stock photo libraries 

EDUCATION 

Bachelor of Social Communication: Journalism - Class of 2018 

Catholic University of Brasilia, Brazil 

CERTIFICATIONS 

English through Journalism - 2015 - International Language School of Canada, Toronto